User-Generated Content (UGC) refers to any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms. This content is created and shared by consumers rather than brands or professional content creators. UGC can take many forms, including social media posts, reviews, blog comments, and videos. It is often used by brands to promote products and services because it is seen as more authentic and trustworthy by other consumers.

Step 1: Initial consultation/project introduction

Step 2: Project terms and agreements

Step 3: Creating and submitting content

Step 4: Promoting approved content

UGC is right for your brand if you're looking to increase trust with customers and foster a sense of community.