The Shops at Mauna Lani
Strategic Digital Marketing & Creative Direction
Talea serves as the Creative Direction & Digital Marketing Lead for The Shops at Mauna Lani, guiding the center’s visual identity and digital presence through strategic marketing, photography, and storytelling. Her work supports tenant visibility, community engagement, and an elevated guest experience across platforms.
Through a collaborative and detail-driven approach, she helps shape how the center is experienced online — highlighting its lifestyle positioning and distinct sense of place.
Scope of Work
Talea’s role spans both strategy and execution, including:
Social media strategy & management
Curating consistent, on-brand content that drives awareness, engagement, and foot traffic.Photography & visual content creation
Capturing the center, tenants, events, and atmosphere to support marketing, leasing, and promotional initiatives.Tenant collaboration & promotion
Working directly with tenants to spotlight offerings, openings, and seasonal moments that strengthen overall center vitality.Brand consistency & storytelling
Maintaining a cohesive visual identity and tone across platforms while adapting to seasonal and operational priorities.
Marketing with Asset Value in Mind
Talea’s approach is rooted in supporting broader property goals — not just content creation.
This includes:
Increasing tenant visibility through coordinated storytelling
Supporting event promotion and community engagement
Reinforcing the center’s brand perception for both locals and visitors
Creating a polished digital presence that complements leasing and long-term positioning
Talea works on-site regularly and maintains close relationships with tenants, allowing for responsive, grounded marketing that reflects real activity at the center.
On-the-Ground, Integrated Approach
Because Talea is embedded locally, she’s able to:
Capture timely, authentic content
Adapt quickly to tenant needs and events
Maintain continuity across seasons and campaigns
Serve as a consistent creative point of contact for the center
This hands-on approach ensures the Shops are represented accurately and attractively across digital channels.
