goop x Mauna Lani, Auberge Resorts Collection
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The Mauna Lani Auberge prepares to launch the first (and only) goop Glow Facial on-property and is seeking digital assets for website, social and press usage.
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Gwyneth Paltrow’s wellness and lifestyle brand, goop, has come far from its humble beginnings as a weekly newsletter, amassing an impressive valuation at $250 million dollars. Expanding into a podcast, docuseries and now, spa treatments, goop’s momentum shows no sign of slowing down.
A luxury resort nestled along the historic Kohala Coast of the Island of Hawai’i, the Mauna Lani Auberge is an oasis where opulence meets natural beauty. Reimagined with a $200 million dollar renovation, Mauna Lani, Auberge Resorts Collection opened in January 2020 as the group’s first property in Hawai’i.
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Capture digital images of the exclusive goop Glow Facial treatment and products at the Auberge Spa.
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On location photoshoot of facial highlighting the mood of the cool and calming Auberge Spa and bright, modern visual identity of the goop brand.









Press